One of the first and most important decisions you’ll make when you launch a new website is how to present the information on it. This will affect the number and arrangement of pages on the site, as well as what the navigation looks like and how links are handled. This decision should be made up front, as it impacts every other phase of the site’s design and build phases. Once decided upon, the site structure is not set in stone, but it helps you wrap your mind around content and it helps the designers, copywriters and web developers make efficient use of their time (which, of course, saves you money).
We have expert “information architects” on hand who can recommend a site structure that will help your users find key information effortlessly and intuitively. Putting thought into good structure before site design starts makes your website utterly user friendly and controls where the user goes—sending them right “into the funnel” to the call to action you desire, whether that’s an actual purchase, a form fill-out, successful research or human contact.
We use a targeted planning process called siloing which organizes all of the information you want to present on your website into organized and structured sets of content and data. Not only does this planning tactic help you get organized and prepared for your web project, but it is a very effective strategy to drive organic search engine traffic—something we take very seriously with every site we plan. Our philosophy is “measure twice and cut once.” This analogy perfectly encapsulates how we go about planning and preparing for a website project: putting thought and care into the process up front makes for a smoother, more focused experience for everyone throughout the project.